Greening the Film Industry

Last week an unbelievably complex movie set rose out of what use to be the Ballona Wetlands in Los Angeles, CA. The production team of Transformers 3 built one floor of an office building. Utilizing cranes and huge hydraulics they tilted and lifted the floor at odd angles.  As the sun set huge lights illuminated the fake floor replicating daylight and casting eerie shadows on the surrounding hillside.  All in all it was a feat of engineering awesome to behold. Unfortunately, its environmental impact was equal in scale. The entertainment industry sucks up electricity - from building temporary sets, to the water bottles and soda cans at the catering tables it all adds up to a carbon footprint comparable to the textile industry. Realizing that greening up production could save money in a tight economy many... Read Full Article